The AI Wild West: Who’s Really in Charge of Enterprise AI?

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The future of AI governance isn’t about centralizing control—it’s about orchestrating collaboration. In today’s AI Wild West decision making, the winners won’t be the fastest guns but the best conductors.

In an era where AI promises to revolutionize everything from coffee brewing to rocket science, here’s something properly mind-bending: our recent survey reveals that enterprise AI decisions are being made by… well, almost everyone. And no one. At the same time.

Welcome to tech’s most fascinating organizational puzzle.

Picture this: In one enterprise, it’s the CTO partnering with data science teams. In another, it’s the CISO collaborating with Model Risk teams. Some organizations have their product managers calling the AI shots, while others rely on cross-functional teams with no clear leader.

If this sounds like chaos, that’s because it largely is.

The Fill in the Blank survey, conducted by Crane Venture Partners, tells a striking story: 70% of surveyed organizations report no single leader with complete oversight of AI projects. This isn’t just fragmented decision-making—it’s a glimpse into how enterprises are grappling with perhaps the most transformative technology of our time.

A senior director of  IT Infrastructure at a leading financial services company told us, “AI strategy ownership is scattered across departments—what we need is clear accountability, but what we have is everyone making decisions and no one owning the outcome.”

The Brilliant Mess

Here’s what makes this situation particularly fascinating: while 100% of survey respondents believe AI will significantly impact enterprise software in the next three to five years, only 10% report having fully integrated AI into their operations.

It’s like everyone’s agreed on the destination but is taking different roads—some of which might be scenic routes, others possibly dead ends.

The AI adoption spectrum is broad:

  • 50% of enterprises are scaling AI initiatives beyond pilot phases, actively integrating AI into their workflows.
  • 28.3% are still in the pilot testing phases, experimenting with AI before full adoption.
  • 10% are in the early exploratory stages, cautiously dipping their toes into AI implementation.

And then there’s the 1.7% who haven’t even considered AI adoption yet—perhaps waiting for a sheriff to bring order to this AI Wild West.

See also: The Future of AI in America

The Risks Are Real

When enterprises lack clear AI leadership, the consequences are tangible:

  • Security becomes a game of whack-a-mole – 41.7% of executives cite security and compliance as their top challenge in enterprise software adoption.
  • Innovation gets diluted in committee meetings – 38.3% reported cross-functional collaboration challenges as a major barrier to enterprise technology success.
  • Resources scatter like confetti – Lack of defined ownership means AI efforts often become duplicated across departments, wasting budget and time.
  • Strategy becomes more wishful thinking than actual strategy – Without clear leadership, AI projects can lack direction, leading to inconsistent execution.

A New Kind of Order

Rather than forcing AI decisions into traditional hierarchies, smart enterprises are creating new frameworks where multiple viewpoints can coexist with clear accountability.

Think less org chart and more neural network.

Some of the most forward-thinking enterprises are adopting AI Centers of Excellence (CoE)—internal teams dedicated to AI governance, ethics, and strategic deployment. Others are forming AI ethics boards to ensure AI adoption aligns with compliance, security, and societal impact.

However, even among those leading the charge, data readiness remains a major obstacle:

  • 46.7% of enterprises struggle with data quality and accuracy, which impacts AI model performance.
  • 38.3% report challenges integrating AI with their existing enterprise data stack, limiting their ability to scale AI-driven insights.

Without a strong foundation of clean, accessible data, even the most promising AI initiatives risk falling apart.

Why This Actually Makes Sense (Sort Of)

The traditional top-down decision-making model simply doesn’t cut it for AI. The technology is too complex, too pervasive, and too transformative to be managed by a single department or leader.

The scattered approach, while messy, might actually be a natural evolution—enterprises adapting their structure to match AI’s cross-functional nature.

For example, in industries like financial services and healthcare, where compliance and risk management are paramount, AI governance is increasingly shifting toward regulatory teams and compliance officers. Meanwhile, in technology and media companies, CIOs and data science teams tend to lead AI adoption.

For tech providers and startups, this fragmentation is both a headache and opportunity.

Solutions need to be designed for:

  • Multiple stakeholder requirements – because everyone’s a stakeholder now.
  • Cross-functional collaboration – because that’s how things actually get done.
  • Clear governance frameworks – because someone needs to keep track of this stuff.
  • Transparent decision-making processes – because trust is currency.

For AI vendors, success doesn’t just depend on selling advanced AI models. The real differentiator lies in helping enterprises navigate this governance chaos.

The Brilliant Future

In our practice, we reckon this fragmentation isn’t just a challenge—it’s one of the most fascinating aspects of enterprise AI adoption.

It’s forcing organizations to rethink not just how they implement technology but how they make decisions about it.

AI is no longer just an IT concern—it’s an organization-wide transformation effort. Enterprises that successfully integrate AI will be those that build robust, cross-functional AI decision-making frameworks while maintaining flexibility and adaptability.

What Comes Next?

The survey results indicate that enterprises are starting to recognize that AI governance is a competitive advantage. Some of the biggest shifts we anticipate include:

  • Increased focus on AI security and compliance – As AI regulations tighten, compliance teams will play an even larger role in AI adoption.
  • More structured AI governance models – Enterprises will move beyond ad-hoc AI decision-making and establish formalized AI leadership roles.
  • Greater demand for AI transparency – AI models will need to be more explainable, auditable, and aligned with enterprise risk management strategies.

As we continue to support and engage with enterprise technology leaders, one thing is clear: The future of AI governance isn’t about centralizing control—it’s about orchestrating collaboration.

In this Wild West of AI decision-making, the winners won’t be the fastest guns but the best conductors. And honestly? That’s probably exactly as it should be.

Anna Cachadiña Abelló

About Anna Cachadiña Abelló

Anna Cachadiña Abelló is a technology investor and former software developer with a background in computer science and is an analyst at Crane Venture Partners. She has worked extensively with AI-driven startups and enterprise software companies, focusing on governance, infrastructure, and innovation. Originally from Barcelona, she enjoys exploring the intersection of technology and business strategy.

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