Quotient Analytics is a self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time.
Quotient Technology has announced the release of Quotient Analytics, a self-service tool that allows brands to get real-time insights on their digital campaigns. They can then improve their decision making and sales while increasing efficiency. Quotient Analytics is designed as an extension of Quotient Retailer iQ, software that allows grocery, drug and mass retailers to build digital savings programs for their customers. It connects to the retailers POS system and uses data analytics to deliver relevant offers and promotional messages.
Currently, over 60 million shoppers are signed up for such programs through Retailer iQ, and the platform has delivered over 3 billion digital coupons and discounts.
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The company plans to bring Quotient Analytics to as many brands as possible, and so far the new tool has received positive feedback.
“We’re excited to have an intuitive and easy way to look up and analyze data on the spot,” said Cheryl Riley, Senior Manager Coupon Strategy & Analytics at Kellogg’s. “The analytics are far more robust than anything we’ve had before. This will be enormously helpful as we plan and optimize promotional programs across our brands.”
According to the company, key data points that can be accessed include:
- Activity volume and performance metrics, with the ability to easily call up comparisons and trends.
- Consumer response, including sales and incrementality, by retail channel, so teams can optimize parameters and strategies
- Share of category over time to help quickly pinpoint opportunities.
In a future release, media measurement and optimization tools will be added.
“It’s exciting to bring closed-loop sales measurement and insights in a self-serve platform as we continue to transform the digital promotions industry,” said Blake Burrus, Vice President of Analytics at Quotient. “The ability to measure, understand and act on user-level insights to optimize digital promotions in flight is a big advantage for our clients. It’s vital that they have insights at their fingertips to make smart marketing decisions, and that’s exactly what we’re giving them.”
