How an Ecommerce Site Cut Latency to 0.07 Milliseconds
Ecommerce websites have a need for
Topic: Sales, marketing
How the real-time marketing industry uses analytics, such as for sales, product refinement and messaging, and ad targeting.
Using “Digital Footprints” to Predict Consumer Motivation Online
Modern marketers must become data-driven
How Real-Time Ads Boosted Waze Installs by 865 Percent
With dynamic ads, Waze generated the app traffic it
Case Study: Faster Analytics With In-Memory Tech
Analytics queries that used to take 12 hours can now be done within seconds using an in-memory
IoT in Retail Marketing: Three Ways to Engage Customers
How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize
Marketing With the IoT: Location and Personalization
The combination of data and connected devices are a boon to retailers striving to engage
Five Strategies for Real-Time SMS Marketing
How real-time data can connect mobile users and boost the success of an SMS
E-Commerce vs. In-Store Sales: How to Reach Connected Shoppers
For both e-commerce outfits and brick-and-mortar stores, those that can reach connected shoppers in real time will have a distinct
To Compete on E-Commerce, Otto Group Turns to Web Analytics
The Otto Group, one of the world's largest retailers, turned to Webtrends for real-time analytics to compete in a cutthroat e-commerce environment.
What’s Behind Disney’s Real-Time Magic
How a system of sensors and MagicBands reduced long waits and crowds at DisneyWorld, enabled automated services, and increased revenue per