A Sales Automation Architecture for the IoT Era
Sales automation will likely take away routine sales jobs, but a new IoT architecture is discussed that allows data from CRM, CPQ and other systems to allow …
Topic: Sales, marketing
How the real-time marketing industry uses analytics, such as for sales, product refinement and messaging, and ad targeting.
Mobile Marketing Frontiers: Product Search and Maps
Mobile marketing needs to do a better job of catching customers in the moment. Better integration between search, maps, and real-time store data (is the item …
Winning Micro-Moments With Real-Time Marketing
With growing use of "near-me" searches, business must win over customers in
Real-Time Marketing: State of Play
Real-time marketing can entail everything from triggered emails to social media monitoring and digital coupons. Marketers say they lack the ability to search …
Making Every Moment Count for Customers
Putting the customer first often means using real-time analytics, especially in areas such as data intelligence and customer
How E-Commerce Can Use Predictive Marketing to Lift Sales
Predictive marketing, a huge business opportunity, takes advantage of Big Data, machine-learning techniques, and analytics to make sales. TIBCO's chief data …
Real-Time Customer Service Across the Channels
The banking and financial services industry has been moving toward an "omni-channel” presence in which the same customer services are seamlessly rendered, …
Caesars Wins with Real-Time Customer Experience Management
Complex event processing (CEP) and analysis applications take customer experience management—and repeat business—to new heights at Caesars Entertainment. …