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Not hitting ROI targets may be key, but not using analytics solutions to their fullest potential is also a form of failure. Here's what we've
About Lyndsay Wise
Lyndsay Wise is the director of market intelligence at Information Builders. Before joining Information Builders, Lyndsay worked as an industry analyst for 12 years, founding WiseAnalytics in 2007 and covered research areas related to data visualization, analytics, BI in the cloud, and implementation strategies for mid-market organizations. She provided consulting services as well as industry research into leading technologies, market trends, BI products and vendors, mid-market needs, and data visualization. In 2012, Lyndsay wrote Using Open Source Platforms for Business Intelligence: Avoid Pitfalls and Maximize ROI to help provide organizations with the tools needed to evaluate open source business intelligence and make the right software decisions.