About Dr. John Bates

Dr. John Bates is the CEO of content services leader SER Group and a non-executive director at SAGE. He has extensive experience advising, starting, transforming, and scaling technology businesses. Prior to SER, John was CEO of Eggplant, a pioneer of AI-powered software test automation (acquired by Keysight Technologies), and CEO of Plat. One is an IoT apps platform (acquired by SAP) and founder/president of Apama, a pioneer of streaming analytics (acquired by Software AG). He has also served as a C-level executive in several public software companies, including Software AG and Progress Software. He holds a Ph.D. in Computer Science from Cambridge University.